Coolhunting: how to hunt trends

How are trends born? How can we know what the consumer wants to anticipate that desire? How to predict what is to come in 2 to 5 years? How to shape the planning of companies, brands, products and communication to meet this?  

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This talk teaches you to identify what “cool” is in your day-to-day life, how qualitative research works, how trends start, how they spread, how to read consumer behavior and changes in markets.